Strategic Ambition

Our ambition is for McBride Malaysia to become the leading manufacturer and supplier in Asia Pacific of Co manufactured and Private Label products for the Personal Care markets, through selected channels and markets.

We offer tailored services aligned with specific customer and channel requirements. We have a complete focus on improving our operational excellence, and driving our cost competitiveness with the aim to fully leverage our scale.


We’re fast, fresh-thinking, and committed to success

In today's fast-moving world, we don't stand still. As the leader in our chosen markets, we work hard to deliver value and performance. Our customers are Asia's leading retailers, and they demand excellent service, product quality and continuous innovation.

Our flat management structure allows fast progression for any of our colleagues. Our operations are efficient and effective. We control our costs and invest in sustainability.

We're sensitive to the needs of all our stakeholders - colleagues, customers, consumers, partners, suppliers, investors and the wider community.

Our 'can-do' culture means we always find a way. Our characteristics are teamwork - being open, striving to do better, focussing on the customer, all backed by a rigorous way of working.

The quality and commitment of our people enables us to succeed.